how to dominate se with this 6 types of anchor text article

In SEO, anchor text or link text is like a signpost that helps search engines understand what a linked web page is about. Anchor is really important because it tells search engines the context and relevance of the linked content.

By using this, you can make your content more optimized and increase your chances of appearing higher in search results.

In this article, we’ll explore what anchor texts are, why it’s important for SEO, and how it can help website owners get more traffic from search engines.

What is an Anchor 

Anchor text is a clickable text in a hyperlink that provides context and relevance to the linked content, benefiting both search engines and website visitors.

For example: the anchor text for a link labeled “best SEO practices” is those exact phrases. When you click on that link, you would expect to find information about the best practices related to search engine optimization.

It helps search engines better understand the content and can lead to higher visibility in search results. So, choosing the right text for your anchor is an important part of SEO strategy.

Types of Anchor Text

image representing 6 types of anchor text

When considering a link text for SEO purposes, it’s important to understand the different types available. Common texts in anchor variations and their characteristics are given as follows:

1. Direct Anchors:

Direct anchors consist of exact-match keywords or key phrases directly describing the linked content. They are precise, relevant, and straightforward.

For instance: a link text like ‘best SEO practices’ links to a blog post that specifically discusses SEO practices.

2. Partial Anchors:

Partial anchors contain a portion of the keyword or keyphrase without using the complete match. They provide a more natural and varied link profile.

An example could be an anchor text like ‘improve website visibility‘ linking to a page about enhancing online presence.

3. Direct Plus Branded Anchors:

Direct plus branded anchors combine an exact match keyword with the brand name. They help boost both keyword relevance and brand visibility.

For instance: ‘affordable smartphones by brands’ links to a page showcasing affordable smartphones from a specific brand.

Read also How To Stay Ahead Of Google Algorithm Updates In 2023 And 2024

4. Branded Anchors:

Branded anchors solely feature the brand name as the anchor text. They promote brand recognition and online reputation.

An example could be a text like a brand linking to the homepage of the brand’s website.

5. Naked Anchors:

Naked anchors involve linking through URLs or the actual web address.

They are simple, concise, and often refer to the website or company name.

For instance, an anchor text directly links to the website’s homepage.

6. Generic Anchors:

Generic anchors use generic phrases like ‘click here,’ ‘read more,’ or ‘learn more’ as the link text. They are non-descriptive but commonly used.

For example: there could be a text like ‘click here’ linking to a downloadable PDF guide.

Choosing the Right Anchor Text

anchor text link and how does it look

Source: serpstat

Choosing the right anchor text is crucial for effective SEO. It involves considering the relevancy of the text to the target keyword or topic being linked. Balancing different types of anchors is important to maintain a natural link profile and avoid over-optimization and black hat seo practices.

  • Be descriptive: Select a link text that accurately describes the content of the linked page.
  • Avoid generic phrases: Instead of using generic phrases like “click here,” choose specific and relevant text.
  • Use keywords naturally: Incorporate relevant keywords within the link text in a natural and seamless manner.
  • Maintain diversity: Opt for a mix of branded, exact match, partial match, and generic text to keep a diverse anchor text profile.
  • Prioritize user experience: Ensure that the selected anchor fits well within the surrounding text and enhances readability.

PWAs Improve SEO With Better Mobile Experience

image representing a progressive web app PWA installed on a mobile device

Progressive web apps enable much higher mobile conversion rates thanks to app-style capabilities like offline use and push notifications. By retaining mobile users better, PWAs drive more organic visits and clicks from mobile searches.

PWAs incorporate web vitals like faster load speeds and engagement metrics now used in search ranking algorithms. So enhancing the user experience directly lifts SEO performance.

PWAs facilitate seamless content updating, seen positively by search algorithms, especially for frequently changing sites like news, e-commerce, and blogs. Structured markup in PWA code also bolsters SEO through better indexing.

Progressive Web Apps influence many site factors like mobile experience, organic traffic, and update velocity which are key signals in SEO performance.

Best Practices for Anchor Texts in SEO

Examples of anchor text

Source: seoneurons

Following white hat SEO practices, such as avoiding excessive keyword usage and repetitive anchor text, will enhance the effectiveness of your overall SEO efforts.

Utilizing AI Tools for Fresh Content and Engaging Anchors

Artificial intelligence plays a significant role in generating optimized link texts using AI-powered content writing tools.

AI-assisted tools enhance anchor text creation. They suggest variations, analyze keyword density, Keyword suggestion tool, Keyword CPC Calculator or you can just use these 50 + FREE SEO Tools. They optimize content and improve search engine visibility.

When using an Ai Chat Assistant try using this prompt: Please analyze keyword density, suggest variations, and recommend engaging anchor text options according to SEO best practices.

image representing ai tools helping with anchor text suggestions

Source: TheTechBrain Ai

By understanding and strategically using these different types of anchor texts, website owners can optimize their content for search engine rankings and improve user experience.

(Frequently Asked Question) FAQ

Q: What is the purpose of using different anchor text types?

Using different link text types allows for a more diverse and natural linking profile, which can improve search engine rankings and user experience.

Q: How can I choose the right type of link text?

Choosing the right type of anchor text depends on the context, relevance, and desired SEO goals. It’s important to strike a balance and use a mix of anchor text types for optimal results.

Q: Are there any best practices for using anchor text?

Yes, there are best practices for using link texts, such as avoiding over-optimization, ensuring relevance to the linked content, and maintaining a natural linking profile.


Text in anchor is important in SEO as it helps search engines understand what content is being linked.

It is essential to vary anchor texts, use descriptive and relevant phrases, and follow best practices to create a natural and effective link text strategy.

By using different types of texts in the anchor and leveraging AI content writer tools, website owners can optimize their content for better search engine rankings.