Progressive web app (PWA) is a fantastic new technology that combines the best parts of websites and mobile apps. They’re like websites that work and feel like mobile apps, but without needing to download or install anything.
PWAs are gaining popularity because they offer great advantages. You can work even when you’re offline. They also load super fast, which makes browsing a breeze and keeps users engaged.
These PWA benefits make it an exciting choice for businesses wanting to provide a seamless and enjoyable online experience.
- Faster loading times and improved conversions.
- Efficient use of device resources and offline functionality.
- Compatibility with various devices and operating systems.
- Cost-effective development and easy updates.
- Increased user engagement and retention.
- Real-life success stories (Starbucks, Alibaba, Flipkart).
Progressive Web App – PWA Benefits
Improved User Experience
A progressive web app (PWA) compared to a Native App offers an enhanced user experience in several ways. They provide faster loading times compared to traditional websites, allowing users to access content quickly and conveniently.
According to asperbrothers.com Alibaba significantly improved the user experience. The results were impressive: a 76% increase in conversions across all browsers and a higher number of active users on both iOS (14% more) and Android (30% more).
Users also interacted four times more with the “Add to Homescreen” prompt. Alibaba’s PWA delivered a fast and reliable mobile experience, helping them stay competitive and drive better conversions.
This Cross-platform Software can have up to 50% higher conversion rates and longer average session durations compared to traditional websites. This demonstrates the positive influence PWAs can have on user satisfaction and overall engagement levels.
Progressive web apps (PWAs) offer incredible performance benefits. They use device resources efficiently, making them faster and smoother to use. PWAs also work offline, so you can use them even without an internet connection.
They reduce data usage by storing content in a special way called “catching”, loading pages quickly while saving data.
PWAs can reduce data consumption by up to 80%, resulting in faster loading times and improved user satisfaction.
According to Business Adobe, the well-known music streaming service Spotify reportedly observed a 46% increase in conversion rate after implementing a PWA.
Greater Reach and Accessibility
Progressive Web Apps (PWAs) work on various devices and operating systems, allowing them to reach a wider audience. They are compatible with devices like Android, iOS, Windows, and more.
PWAs also improve search engine visibility, as they can be easily found by search engines, leading to more exposure.
Progressive Web Apps (PWAs) can enhance search engine visibility due to their compatibility with various devices and operating systems. They can be easily found by search engines, leading to increased exposure.
According to Statista, Over 6.3 billion people use smartphones worldwide, which has resulted in a huge need for mobile-friendly technology.
PWAs can also be accessed directly from the browser, without app store restrictions, making them easily reachable for users. With these advantages, PWAs provide a broader reach and convenient access for both businesses and users.
Discover why Desktop PWAs are business game-changers in our recent article.
Cost Efficiency and Maintenance
Progressive web apps (PWAs) cost less to develop and maintain compared to native apps, as a single codebase works on multiple platforms.
Updating is also easier, without needing app store approval. Businesses can push updates directly to users, ensuring everyone has access to the latest features. PWAs also benefit from automated updates, minimizing the need for manual intervention.
The PWA is accessible to users on desktop and mobile devices, guaranteeing an excellent user experience for everybody.
Below you can see an image on how to download a Progressive Web App in Apple phones
Why Choosing VisionVix to Create Your Own PWA
Increased User Engagement and Retention
One of the greatest PWA benefits is that it helps increase user engagement and retention in several ways.
PWAs can also be easily added to the home screen, making it convenient for users to access the app whenever they want.
Forbes reported that PWAs have been shown to achieve a 52% higher mobile session than traditional mobile websites, indicating that PWAs effectively attract and retain user attention.
With more than 200 million active websites, as reported by the Web Server Survey, and 50 billion pages indexed by Google worldwide, there is a great chance that PWA usage will increase, prompting businesses to adopt this technology.
More Case Studies and Success Stories
Most of the popular companies like Starbucks, Twitter Lite, Microsoft, Uber, and Pinterest use pwa benefits and implementations, to achieve their goals.
According to mspoweruser.com, Starbucks used a PWA to make it easier for customers to order and find stores. The PWA worked even with slow internet, allowing customers to customize orders and locate stores.
This helped Starbucks get more orders through mobile devices and made customers happier.
As a result, Starbucks saw a 20% increase in conversion rates and a 40% increase in mobile-generated revenue.
A case study by Web. dev Alibaba the largest B2B trading platform, implemented a PWA to improve its mobile website experience.
The PWA resulted in a 76% increase in total conversions across browsers, a 14% higher number of monthly active users on iOS, and a 30% higher number of monthly active users on Android.
Flipkart, one of India’s largest e-commerce platforms, decided to shift from an app-only approach to a PWA.
The PWA, called Flipkart Lite, provided a native-like experience within users’ web browsers. Flipkart saw a 3x increase in time spent on the site, a 40% higher re-engagement rate, and a 70% higher conversion rate among users arriving via the ‘Add to home screen’ prompt.
They provide great evidence of how PWAs have improved user engagement and conversions.
Frequently Asked Questions (FAQs)
Q: What makes progressive web apps (PWAs) special?
PWAs combine the best of websites and mobile apps. They work and feel like mobile apps, but you don’t need to download or install anything.
Q: How do PWAs enhance the user experience?
PWAs offer faster loading times, instant access without installation, and a seamless experience across different devices.
Q: What advantages do PWAs have in terms of performance?
PWAs use device resources efficiently, work offline, and reduce data usage. They are faster, smoother, and provide a seamless experience.
Q: How do PWAs offer greater reach and accessibility?
PWAs are compatible with different devices and operating systems, enabling a wider audience reach. They also improve search engine visibility and can be easily found by search engines, increasing exposure.
There are several PWA benefits. They provide a faster and more seamless user experience, work offline, and reduce data usage. PWAs are compatible with various devices and can be easily found by search engines, increasing exposure. They are also cost-effective and help improve user engagement and retention. Overall, PWAs are an excellent choice for businesses looking to enhance their online presence and deliver a superior user experience.