Cross-platform software is a cool new technology that lets developers create apps that work on different devices, like phones, tablets, and computers.

This means they don’t have to make separate versions for each device, which saves time and money. One type of cross-platform software that’s getting popular is called Progressive Web Apps or PWAs”.

These are special web apps that give you the same experience as regular apps, even if you don’t install anything.

KeyTake Aways:

  • Cross-platform software works on multiple devices, saving time and money.
  • PWAs offer app-like experiences without installation, providing compatibility and cost savings.
  • PWAs are successful in social media, dating, and e-commerce industries.
  • Consider development time, user experience, and complexity when choosing between cross-platform and PWAs.
  • Challenges include performance issues and platform-specific optimization.
  • Future trends: React Native and low-code platforms drive cross-platform development.

Understanding Cross-Platform Software:

Understanding of Cross-Platform Software


Cross-platform software refers to a special kind of technology that allows software developers to create applications that work smoothly on different devices and platforms.

Its main purpose is to save time and effort by eliminating the need to build separate versions of an app for each device.

Cross Platform Software (PWA) offers numerous benefits:

  • More Devices: Cross-platform development allows apps to work on different devices, like phones, tablets, and computers, reaching more people.
  • Cost Savings: It saves time and money by creating just one app for multiple platforms, cutting down on development costs.
  • Faster Updates: Developers can roll out updates and new features faster by making changes once and deploying them across all platforms.
  • Easy Maintenance: With a single codebase, maintaining and updating the app becomes easier and more efficient.
  • Consistent Experience: Cross-platform apps offer the same features, looks, and functionality across devices, ensuring a better user experience.

Find out more in this article about The Advantages Of Progressive Web App

Exploring Progressive Web Apps (PWAs):

Progressive Web Apps (PWAs) are a special type of web application that combines the best features of native apps and web apps. They offer an app-like experience to users, even without installation.

Some key characteristics of PWAs include responsiveness, offline functionality, and push notifications.

progressive web app vs native app comparison chart

When comparing PWAs with native apps vs web apps, there are three main differences:

  • Installation: Unlike native apps that require installation from an app store, PWAs can be accessed directly from a web browser.

 how to install a cross-platform software in desktop

Source: TheTechBrain AI

  • Platform-specific: Native apps are built specifically for a single platform (like iOS or Android), while PWAs are designed to be platform-independent.
  • Offline Capability: Native apps and PWAs can work offline, allowing users to access certain features or content even without an internet connection. However, web apps typically require an internet connection to function properly.

PWAs are also Desktop-based applications that offer an app-like experience, differ from native apps in terms of installation and platform-specificity, and provide offline capability, similar to native apps.

To delve deeper into why Desktop PWAs are transforming the business landscape, check out this insightful article: “Why Desktop PWA Are Business Game-Changers.

Key Features and Capabilities of Cross-Platform Software and PWAs:

image representing 7 benefits using cross platfomr software

Cross-platform software and Progressive Web Apps (PWAs) bring powerful features and capabilities to app development. They offer compatibility across multiple platforms and devices, offline functionality, and a seamless user experience.

Key Features and Capabilities:

  • Compatibility across different platforms and devices: Using a single codebase, developers can create apps that work smoothly on various devices, including phones, tablets, and computers.
  • Offline functionality and service workers: PWAs have the ability to function without an internet connection thanks to service workers. Statistics show that approximately 36% of smartphone users encounter situations where they have limited or no connectivity.
  • Seamless user experience and responsive design: Cross-platform software and PWAs provide a consistent user experience across platforms, ensuring visually appealing and functional interfaces that adapt to different screen sizes and orientations.

Use Cases and Industries Benefiting from Cross-Platform Software and PWAs:

Cross-platform software and PWAs have demonstrated their effectiveness in various industries, enabling organizations to reach wider audiences and deliver powerful user experiences.

Here are a few real-world examples and industries benefiting from these technologies.

  • Social Media Industry: Facebook launched a PWA web application in 2019, offering users an undistinguishable experience across different devices.
  • Dating Industry: Tinder’s PWA app allows users to swipe, message, edit profiles, and experience longer session times compared to their native apps.
  • Media Industry: Forbes transformed its mobile web experience with a PWA in 2017, resulting in a 40% increase in time per session, a 15% increase in pages viewed per session, and a 20% decrease in users who read only a quarter of an article and left.

The e-commerce industry is one such sector that greatly benefits from cross-platform software and PWAs.

  • Example: Flipkart, one of India’s largest e-commerce platforms, saw significant improvements after introducing a PWA. This included a 3x increase in time spent on the site, a 40% higher re-engagement rate, and a 70% higher conversion rate among users arriving via “Add to home screen”

This approach allows e-commerce businesses to engage shoppers with push notifications, enhance user experience, and ultimately drive sales.

Considerations for Choosing Cross-Platform Software

Considerations for Choosing Cross-Platform Software

When deciding between cross-platform development and PWAs, several factors should be considered.

Businesses need to assess factors like development time and cost, desired user experience, and the complexity of the app.

  • Cross-platform development can result in up to 80% time savings compared to building separate native apps for different platforms.
  • PWAs can be an excellent choice for certain use cases, such as content-based apps or those requiring offline functionality.

According to, PWAs exhibit impressive statistics in engagement and conversions.

  • They have a significantly lower bounce rate (42.86% less) compared to mobile websites, leading to increased user retention.
  • Mobile sessions on PWAs increase by almost 80% on average, and brands using PWAs notice a substantial rise in page views (around 134%).
  • Overall engagement is 137% higher, with some brands experiencing up to a 400% boost.

PWAs also load quickly, with an average time of just 2.75 seconds. Moreover, PWAs have been found to increase conversions by an average of 52%.

By carefully evaluating these factors and considering the specific requirements of the project, businesses can make an informed decision on whether cross-platform development or PWAs are the right choice for their needs.

Read this comprehensive article on Progressive Web App (PWA) Statistics 2023

Why Choosing VisionVix to Create Your Own PWA

When it comes to developing web apps and PWAs, VisionVix is an exceptional choice for businesses. In addition to offering cross-platform compatibility and offline functionality, PWAs have numerous benefits like the ability to deliver push notifications. This enables businesses to engage users effectively by providing timely updates and personalized messages.

Here’s why VisionVix is the ideal choice for you:

  • Expertise: Exceptional web apps and PWAs with years of experience.
  • Compatibility: Smooth functionality across Android, iOS, and Desktop platforms.
  • Offline Access: Advanced technologies for improved accessibility.
  • Comprehensive Services: From AI tools to API implementation.
  • App Store Deployment: Easily distribute PWAs on Google Play Store and Apple App.

VisionVix’s performance as a PWA developer:

Key Features VisionVix’s PWA Development
Successful PWA Launches 50+ Projects
Average Loading Speed Improvement 40%
Customer Satisfaction Rating 9.9/10
Cross-Platform Compatibility iOS, Android, Windows, macOS
Average Product Delivery Time 1-3 Weeks
Ongoing Support and Maintenance 24/7 Availability

Although it is possible to create a PWA using frameworks such as React, Angular, or Vue.js, VisionVix specializes in handling the development work for you.

Here are the steps that are followed:

  1. Framework Familiarization: We understand your SPA’s framework.
  2. Requirements Gathering: Collect detailed objectives for the PWA conversion.
  3. Analysis and Planning: We create a comprehensive plan for the PWA conversion.
  4. Service Worker Integration: Enable offline functionality and file caching through service workers.
  5. Web App Manifest Creation: Develop a user-friendly web app manifest for easy installation.
  6. Offline Content Optimization: Optimize content for offline access.
  7. Push Notification Integration: Integrate push notifications for enhanced user engagement.
  8. Installation and Deployment: Simplify the installation process and integrate with home screens.
  9. Testing and Quality Assurance: Conduct rigorous testing for seamless performance.
  10. App Store Submission: We convert your PWA into APK files for distribution on app stores.

Challenges and Limitations of Cross-Platform Software and PWAs:

Cross-platform software and PWAs come with certain challenges and limitations that need to be considered.

While cross-platform development allows code sharing, it may face performance challenges due to differences in platform capabilities.

  • Cross-platform apps can experience up to 30% lower performance compared to native apps. Optimizing performance becomes crucial to ensure smooth user experiences.

Achieving platform consistency can be challenging, as different platforms have varying design guidelines and capabilities.

  • With over 6.3 billion smartphone users worldwide, as reported by Statista, the demand for mobile-friendly devices is skyrocketing.

However, it is important to note that these percentages exhibit significant variations from country to country. For instance, as of the second quarter of 2022, approximately 48% of smartphone users in the United States preferred iOS devices.

It’s important to invest time and effort in creating platform-specific user interfaces and addressing user expectations on each platform.

Future Trends and Developments in Cross-Platform Software and PWAs:

Cross-platform software and PWAs are continuously evolving to meet the changing needs of the app development industry. Here are a few emerging trends and technologies shaping the future:

  • Technologies like React Native, Flutter, and Xamarin are gaining popularity and improving cross-platform development by offering enhanced performance and native-like experiences.

According to, In a Gartner report, Jason Wong predicts that by 2023, more than 50% of medium to large enterprises will have adopted a low-code application platform (LCAP) as a strategic platform.

Additionally, Wong foresees that low-code application development will account for over 65% of application development activity by 2024. Moreover, Forrester analyst Ted Schadler refers to Progressive Web Apps (PWAs) as the “future of the web.”

  • Cross-platform development reduces development time and costs by sharing code across multiple platforms.
  • It allows businesses to reach wider audiences and deploy apps faster. Research suggests that 80% of app development time can be saved using cross-platform development.

These trends indicate a promising future for cross-platform software and PWAs, with technologies enabling more efficient development processes and greater market reach.

Frequently Asked Questions (FAQs)

Q: What is a PWA?

A PWA (Progressive Web App) is a web application that combines the functionality of a website and a mobile app. PWAs are designed to provide a seamless user experience across different devices and platforms, with features like offline functionality, push notifications, and responsive design.

Q: What are the advantages of cross-platform software and PWAs?

Cross-platform software and PWAs offer several benefits, including reduced development time and cost, code sharing, compatibility across multiple platforms, offline functionality, and a consistent user experience.

Q: Are PWAs as powerful as native apps?

PWAs can offer comparable performance and functionality to native apps, thanks to advancements in web technologies and browser capabilities. However, certain platform-specific features may still be limited in PWAs.

Q: Which industries can benefit from cross-platform software and PWAs?

Various industries can benefit from cross-platform software and PWAs, including e-commerce, social media, news media, travel, banking, and healthcare. These technologies provide opportunities for businesses to reach a wider audience and deliver better user experiences.

Q: How do cross-platform software and PWAs impact user engagement?

Cross-platform software and PWAs can improve user engagement through features like push notifications, offline functionality, and responsive design. Studies have shown that these technologies can result in increased user engagement, longer session durations, and higher conversion rates.


Cross-platform software and PWAs have become increasingly important in the digital landscape.

They offer benefits such as reduced development time and cost, better user experiences, and wider audience reach.

These technologies are being embraced by businesses in various industries to drive engagement and stay competitive.

Embracing cross-platform software and PWAs opens up new possibilities for delivering powerful user experiences and staying ahead in the digital world.